6 JUB & Sustainability The knowledge & expertise passed down through 4 generations is the key to the success of our family business. To hand over a healthy and future-proof company to the next (5th) generation, JUB Holland makes an active and structural contribution to the development of a more sustainable flower bulb sector. We focus on improving the living space (environment), the sustainable employability of employees and stimulating collaboration. In this way, we contribute to the Sustainable Development Goals. SUSTAINABLE BULB CULTIVATION JUB Holland actively contributes to a more sustainable flower bulb industry. Our daffodils and tulips are MPS-A and On the way to PlanetProof certified, and we continuously take steps to reduce environmental impact. For example, we reduce phosphate leaching by 30% - 60% by using drains with iron sand. We conduct field studies to reduce the use of crop protection products, such as applying wood fibre for weed control, hot air treatment of daffodils instead of hot water treatment, and promoting virus resistance and plant resilience in new tulip varieties through breeding company Remarkable. SUSTAINABLE PRODUCTION JUB Holland is a member of the Sustainable Suppliers of Horticultural Quality Products Foundation, which focuses on sourcing and trading 100% certified flower bulbs. Since September 2023, the foundation has been a member of Floriculture Sustainability Initiative (FSI). We are constantly looking for more sustainable materials and solutions. Our flower bulbs are packed in PCR film (>90% recycled material). We have opted for new shipping boxes that are produced with 74% less CO2 emissions. These shipping boxes are sealed with tape made of 85% recycled PP. We encourage recycling by overhauling displays, repairing wooden pallets and reusing cask in planting projects. Within JUB Holland, six waste streams are recycled at a local recycling company. BIODIVERSITY JUB Holland contributes to sustainable and liveable cities by greening public spaces. For example, we have installed 55 Vibrant Verges, which promote biodiversity and inform the local community. On our company grounds, we have installed landscape elements, including a nature-friendly bank (150m), beech hedges, a 325m² biotope with native planting for partridges, duck baskets and nesting boxes. We also apply ecological ditch edge management by retaining 10% of the shore vegetation. ENERGY JUB Holland uses 100% Dutch green electricity, generated by 971 solar panels (50% of annual requirements) and purchasing green energy for the remaining. For internal transport, we exclusively use electric forklifts and pallet trucks. In 2025, we added our fourth fully electric company vehicle to our fleet. Thanks to continued investment in energy-saving measures, we reduced our gas consumption by 46% in 2024 and cut electricity use by 17% compared to 2022, resulting in a 28% reduction in CO2 emissions. Our CO2 Awareness Certificate was renewed in June 2025.
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